Postcard collecting or deltiology was at its peak between 1907 to 1910. Many early cards were printed in Great Britain or Germany, but even Moncton had a major producer doing some of the more elaborate designs. This Christmas postcard is part of a collection of postcards sent by Miss Ella Beatty in 1915, and was printed by The McCoy Printing Company. 

Lonzo Fisher McCoy, founder of The McCoy Printing Company, got his start while working for an early 20th century postcard publisher in Moncton, New Brunswick, called P.D. Ayer & Co. of Moncton. He subsequently set up his own printing company and began publishing postcards from Moncton.