R.B. Bennett became the 11th Prime Minister of Canada, after running against Liberal Prime Minister William Lyon Mackenzie King during the 1930 federal election. As an excellent parliamentary debater, he promised aggressive action to combat the growing economic depression of the time, which secured him his initial victory. However, once in office, he found it difficult to develop a coherent economic program, and his eventual development of relief camps for single men made him particularly unpopular. Unfortunately, after four years in office and with an election looming, Bennett was not able to ease the growing animosity towards himself and his government.

This poster was printed for outdoor use at the start of Bennett’s reelection campaign in 1935. Such a poster would have been largely pasted onto buildings and hung in windows. However, since by that time, Bennett had become a rather unpopular figure, the Conservative party did not want to connect their campaign to Bennett by having his name emblazoned on the posters. They instead opted to use the party’s name, and after only a few short days, the posters were pulled from buildings and windows and a new version was created for the campaign, distancing the party from Bennett’s image.